Value Communications and Strategy

Optimizing market access through enhanced evidence-based value communications

Expertise includes:

• Global value dossiers (GVDs), AMCP dossiers, value messages, value stories and propositions, payer value narratives (PVNs), core value slide decks, payer/KOL engagement slide decks, objection handlers
• Stakeholder engagement support, including discussion guides for payer and KOL interviews
• Evidence gap analyses and treatment, payer, competitor landscape assessments to inform strategy
• Identification and communication of evidence-based product differentiators to support product value and strengthen market access strategy
• Review and refinement of existing materials to ensure clear, compelling narratives aligned with strategic communication goals
• Can identify and leverage a broad spectum of research evidence to build a robust foundation that can support and underscore the value proposition of a pharmaceutical product or medical device
• Development of educational materials for country-level market access teams
• End-to-end GVD/PVN support, from literature searches and clinical, economic, and real-world evidence evaluation to value message development and testing, and dossier writing