Lorena Tonarelli M.Sc.
FREELANCE MEDICAL WRITER, COPYWRITER, JOURNALIST
Senior Market Access & Med Comms Consultant
Medical Value Communication Specialist
In the areas of branding and strategic advertising, Lorena creates product support material including sales aids and leave pieces as well as B2B/B2C content such as white papers, advertorials and commercial features, e-guides, case studies, marketing blogs and other content marketing material. Her work can help you reach and interact with your target audience, while generating new interest in your brand.
Lorena collaborates with market access consultancies, medical comms agencies and pharmaceutical companies on the preparation of global value dossiers, value messages, primary research material (manuscripts and posters), objection handlers, slide decks and educational content. She works across a broad range of therapeutic areas, and is experienced in conference and advisory board meeting attendance and reporting.
Lorena writes features, reports and insight & analysis articles covering health, healthcare and innovation in medicine and medical technology. Her work appears in national newspapers such as The Times and The Independent, as well as media outlets including Mediaplanet, Raconteur, Pharmafile, Pharmaceutical Market Europe (PME), Pharmafocus, InPharmacy and the Pharmaceutical Journal.