Lorena Tonarelli, M.Sc.

Medical Writer, Copywriter, Journalist

RJW&partners

pricing and market access consultants

Europe-US-Asia-Pacific

  • A senior consultant in market access, Lorena has 15 years of professional experience in medical writing and editing, and in creating branding and strategic advertising content.

  • She specialises in pharmaceuticals (drug development and market access), immuno-oncology, health and healthcare, medical imaging, medical technology, and the future of healthcare.

  • As a medical writer, Lorena works with medical communication agencies and pharmaceutical companies on global value dossiers (GVDs), global evidence dossiers (GEDs), key value message (KVM) development and testing, value stories, manuscripts for publication in medical journals, abstracts and posters for conferences, advisory board meeting reports, slide decks, product support material, and educational/training content.

  • She covers a broad spectrum of therapy areas, including oncology, immunology, neurology, cardiology, diabetes, and rheumatology.

  • Her clients include leading medical communication agencies, CROs, pharmaceutical companies, and healthcare organisations.

  • In the area of copywriting, Lorena creates B2B/B2C content including white papers, advertorials, and other content marketing materials.

  • Her medical journalism work appears in the Times, Guardian and Independent newspapers, Pharmaceutical Market Europe, the Economist Intelligence Unit, Pharmafocus, InPharmacy and the Pharmaceutical Journal.

  • Lorena is a member of the European Medical Writers Association (EU), the  Medical Journalists' Association (UK) and the Association of Health Care Journalists (USA).

Extensive portfolio of published work

Lorena has an extensive portfolio of published material featuring in a wide range of national and international print and online media outlets.

 

Featured articles

In Pharmaceutical Market Europe

In Pharmaceutical Market Europe

At Future Health Index

At the NHS Confederation

At Mediaplanet UK

In The Times and at Racounter

At Unify

In The Guardian and at Mediaplanet

In The Times and at Racounter

In The Independent and at Mediaplanet

In The Times and at Raconteur

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© 2018 Lorena Tonarelli MSc BSc (Hons)