In the areas of branding and strategic advertising, Lorena collaborates with leading marketing and advertising agencies on the production of a wide range of product support material including sales aids, interactive visual aids, leave pieces and infographic posters. Lorena is experienced in market research and message development, and has created B2B/B2C content ranging from white papers, advertorials and commercial features to e-guides, case studies, marketing blogs and other content marketing material. Her work can help you reach and interact with your target audience, while generating new interest in your brand.
Lorena works with pricing and market access consultancies, CROs, medical communications agencies and pharmaceutical companies on global value dossiers, key value message development and testing, primary research material (manuscripts, posters, abstracts), objection handlers, slide decks (including slide sets for presentations at events), discussion guides, publication plans/scientific statements, and educational content. She works across a broad range of therapy areas, and is experienced in conference/advisory board meeting attendance and reporting, as well as KOL interviews.
Lorena's journalistic work includes features, news stories, interview-based pieces, reports, columns, and insight & analysis articles covering pharma, healthcare, medical imaging, and innovation in medicine and medical technology. Her work appears in national newspapers such as The Times, The Independent and The Guardian, as well as international media outlets including Mediaplanet, Raconteur, Pharmafile, InPharmacy, Pharmaceutical Market Europe, Pharmafocus, and the Pharmaceutical Journal. Other outlets include the Economist Intelligence Unit (EIU), Medical News Today, and Future Health Index.