In the areas of branding and strategic advertising, Lorena collaborates with leading marketing and advertising agencies on the production of a wide range of product support material including sales aids, interactive visual aids, leave pieces and infographic posters. Lorena is experienced in market research and message development, and has created B2B/B2C content ranging from white papers, advertorials and commercial features to e-guides, case studies, marketing blogs and other content marketing material. Her work can help you reach and interact with your target audience, while generating new interest in your brand.