Lorena has more than 16 years of professional freelance experience in medical writing and editing, as well as branding and strategic advertising content. She specialises in market access/HEOR and value strategy and communication. She is experienced in working across multiple projects, therapy areas and drug classes. In addition to developing new content, Lorena performs senior review, quality control, project management and mentoring tasks.
Lorena collaborates with market access consultancies, medical communications agencies, and pharmaceutical and medical device companies on the development, among others, of global value dossiers (GVDs), reimbursement dossiers, key value messages, value story/proposition, objection handlers and core value decks. She also provides medical writing support for journal manuscripts, conference abstracts and posters, symposium reviews, advisory board meeting reports, slide decks, webinars, workshops, educational content, clinical summaries, detail aids and infographics.
In-depth understanding of clinical trials and the pharmaceutical product’s life cycle; can interpret and present (as text and graphically) clinical, economic, and real-world (RW) data; can manage all stages of copy development, from brief to approval and sign off, including liaising with end clients, freelancers, and studio/design teams; can support clients throughout a project, by applying expert therapy area and product knowledge, attending meetings, addressing amendment requests in copy, and ensuring objectives are met; reviews the work of others, including medical writers and KOLs.