LORENA TONARELLI, MSc

Freelance Medical Writer

Senior consultant in market access/HEOR

VALUE STRATEGY & COMMUNICATION SPECIALIST

Identification of clinical, real-world and economic (BIM/CE) evidence supportive of product value | evidence gap analysis and data generation strategy | competitor analyses | insights into payer-relevant evidence requirements |

Professional expertise in critical assessments of treatment, payer and competitor landscapes, as well as addressable patient populations, within projects aimed at providing Clients with strategic guidance on appropriate routes to market.

  • Assessment of opportunities and challenges related to the use of a product, technology or service in a treatment landscape, with the aim of identifying strategies that can support a Client in materialising opportunities while overcoming barriers
  • Assisting Clients with the identification and communication of a strong differentiator for their product, based on robust scientific evidence
  • Expertise in extrapolating product value insights from real-world evidence (RWE) and patient-reported outcomes (PRO) data
  • Critical appraisal of existing materials, to assess their ability to communicate a product's value

 

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© 2020 Lorena Tonarelli, M.Sc. B.Sc. (Hons)