Value Communication and Strategy
Optimising market access and uptake through enhanced value communications and strategic insights
- Global value dossiers (GVDs), value messages, value stories and propositions, core value slide decks
- Discussion guides for stakeholder interviews
- Evidence gap analyses and treatment, payer, competitor landscape analyses
- Assists with the identification and communication of evidence-based product differentiators, to optimise market access strategy
- Evaluates existing materials for effectiveness in delivering clear and compelling narratives that align with strategic communication goals
- Proficient in identifying and leveraging a broad spectrum of medical research evidence to build a robust foundation that can support and underscore the value proposition of a product or device
- Develops educational product support material for country-level teams
- Can assist with the full range of deliverables and activities related to GVD development, from searching the literature and evaluating clinical, economic, real-world and patient-reported outcome (PRO) evidence to value message development, testing and refining and writing of the dossier
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