Lorena Tonarelli M.Sc.
MEDICAL WRITER, COPYWRITER, JOURNALIST
Senior Market Access & Med Comms Consultant
Medical Value Communication Specialist
A senior consultant in market access and medical communications, and a specialist in medical value communication, Lorena has 15 years of professional experience in medical writing and editing. She has worked with leading market access consultancies, med comms agencies, clinical research organisations (CROs), and pharmaceutical companies on a wide range of products and a broad spectrum of therapy areas.
Global value dossiers • Global evidence dossiers • Global reimbursement dossiers • Key value message development and testing • Value stories and propositions • Interviews with stakeholders/KOLs • Advisory board meeting attendance and reporting • Primary research (abstracts and posters for conferences, manuscripts for publication in medical journals) • Slide decks • Slide sets for presentations at scientific events • Documents for submission to regulatory authorities • Symposium reviews • Publication plans and scientific statements • Reference packs • Objection handlers •
Oncology (multiple myeloma, leukaemia, lymphoma and brain, breast, ovarian, lung, kidney, pancreatic, prostate and skin cancers) • Neurology (Alzheimer’s disease and other dementias, Parkinson’s disease, epilepsy, multiple sclerosis) • Cardiology (interventional cardiology, stroke, myocardial infarction, cardiac arrest, heart failure, arrhythmias) • Psoriasis • ADHD • COPD • Asthma • Influenza • Immunodeficiency disorders (primary and secondary) • Macular degeneration • Diabetic retinopathy • Glaucoma • Retinoblastoma • Cystic fibrosis • Diabetes • Diabetic nephropathy • Haematology •
In-depth understanding of clinical trials, pharmaceutical products' life cycle, and evidence-based message development • Can interpret research data and visually present them into tables, graphs, charts and figures • Familiar with searching the medical literature using Internet tools (e.g., PubMed), marking up references, and EndNote use • Can support end clients throughout a project, by attending meetings (regularly and as needed) and by addressing amendment requests • Experienced in document quality control • Can tailor content to specific audiences and purposes •
PAREXEL International Corporation • Bedrock Healthcare Communications • RJW & Partners • E-vate • Porterhouse Medical Group • European Medical Journal (EMJ) • Celgene Corporation • Novartis Oncology • Medtronic • DDB Remedy • Hayward Medical Communications • Johnson & Johnson • Merck Serono • Pfizer UK • Chandler Chicco Agency • Freiberg Press Inc. • Bupa UK • Curated Digital • Insight-2-Implement • General Electric (GE) Healthcare •