A senior consultant in market access and medical communications, and a specialist in medical value communication, Lorena has over 15 years of professional experience in medical writing and editing. She works with leading market access consultancies, medical communications agencies, clinical research organisations (CROs) and pharmaceutical companies on a wide range of products and a broad spectrum of therapy areas.
Global value dossiers • Key value message development and testing • Value stories and propositions • Advisory board/KOL meeting attendance and reporting • Primary research (abstracts and posters for presentation at conferences, manuscripts for publication in medical journals) • Slide decks • Slide sets for presentations at scientific events • Quality control (QC) • Symposium reviews • Reference packs • Objection handlers • Project proposals •
• Oncology (haematological malignancies and solid tumors • Neurology (including Alzheimer's disease and other dementias) • Rare diseases (including cystic fibrosis, paediatrics) • Cardiology and interventional cardiology • Respiratory • Ophthalmology • Immunology • Endocrinology •
See a detailed, full list of the therapy areas covered
In-depth understanding of clinical trials, pharmaceutical products' life cycle, and evidence-based message development • Can interpret and visually present research data • Familiar with searching the medical literature using Internet tools (e.g., PubMed), marking up references, and EndNote use • Can support end clients throughout a project, by attending meetings and addressing amendment requests • Can tailor content to specific audiences and purposes •
PAREXEL International Corporation • Bedrock Healthcare Communications • RJW & Partners • E-vate • Porterhouse Medical Group • European Medical Journal (EMJ) • Celgene Corporation • Novartis Oncology • Medtronic • DDB Remedy • Hayward Medical Communications • Johnson & Johnson • Merck Serono • Pfizer UK • Chandler Chicco Agency • Freiberg Press Inc. • Bupa UK • Curated Digital • Insight-2-Implement • General Electric (GE) Healthcare •