A senior consultant in market access and a medical value communication specialist, Lorena has 15 years of professional experience in medical writing and editing. She works with leading medical communication agencies, pharmaceutical companies and healthcare organisations on a wide range of products and a broad spectrum of therapy areas.
Global value dossiers (GVDs) • Global evidence dossiers (GEDs) • Key value message (KVM) development and testing • Value stories and propositions • Stakeholder/KOL interviews • Primary research (manuscripts for publication in medical journals and abstract and posters for conferences) • Advisory board meeting reports • Symposium reviews • Slide decks • Reference packs • Objection handlers • Educational material • Quality control
Oncology (multiple myeloma, leukaemia and brain, breast,
cervical, lung, kidney, pancreatic, prostate
and skin cancers) • Cystic fibrosis • COPD • ADHD • Primary and secondary immune deficiency diseases • Cardiology • Neurology (Alzheimer's disease and other dementias, Parkinson's disease, multiple sclerosis, epilepsy) • Diabetes and complications • Ophthalmology (macular degeneration, glaucoma, diabetic retinopathy)
In-depth understanding of clinical trials and the pharmaceutical product’s life cycle • Can interpret and visually present research data • Familiar with searching the medical literature using Internet tools such as PubMed, marking up references and EndNote use • Can support clients throughout a project, by attending meetings and addressing amendment requests
PAREXEL International Corporation • RJW & Partners • Porterhouse Medical • European Medical Journal • E-vate • Celgene • DDB Remedy • Hayward Medical Communications • Johnson & Johnson • Medtronic • Novartis Oncology • Pfizer UK • Chandler Chicco Agency • Bupa UK • Insight-2-Implement • Curated Digital