Lorena Tonarelli M.Sc.

Medical Writer, Copywriter,     and Journalist

Medical Copywriting

PRODUCT SUPPORT MATERIALS BRANDING & STRATEGIC ADVERTISING CONTENT MARKETING STORY CREATION

Specialties

Detail aids • e-Detail aids • Interactive visual aids • Leave pieces • Infographic posters • Slide decks • Message and story creation • White papers • Advertorials • Press releases • e-Guides • Case studies • Patient information material • Website content • Review of existing content marketing/copywriting material to ensure compliance with advertorial guidelines •

Skills

Specialises in material supporting the launch or market uptake of a product, technology, solution or service • Helps build a relationship with the target audience, through material that keeps it engaged while generating new interest in the brand • Creates content to assist medical and non-medical firms introduce or establish their brand into the healthcare space

Clients

FleishmanHillard • DDB Remedy • Bedrock Healthcare Communications • Philips • Bupa UK • Progressive Content • The Economist Intelligence Unit (EIU) • Unify (Siemens) • Racounteur • NatWest/RBS • John Brown Media • Tomorrow People • Mediaplanet • Genetic Digital • Further • Alivia Swiss Health • Curated Digital • Story Worldwide • Mundipharma (Singapore) •

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© 2019 Lorena Tonarelli, M.Sc. B.Sc. (Hons)