Lorena Tonarelli M.Sc.

MEDICAL WRITER, COPYWRITER, JOURNALIST

 

Senior Market Access & Med Comms Consultant

Medical Value Communication Specialist

Medical Copywriting and Content Marketing

Lorena is experienced in creating material that effectively communicates the medical value of a product, technology, solution or service, helping you build a lasting relationship with your audience, through material that keeps it engaged while generating new interest in your brand.

Specialties

White papers • Advertorials • Commercial features • Press releases • News content • e-Guides • Marketing blogs • Case studies • Patient information • Sales aids • Interactive visual aids • Leave pieces • Infographic posters • Website content • Material for congresses • Review of existing content marketing/copywriting material to ensure compliance with advertorial guidelines •

Skills

Experienced in market research and brand message development • Can help medical and non-medical firms introduce or establish their brand into the healthcare market • Specialises in developing material supporting the launch and market uptake of a pharmaceutical product, technology, solution or service •

Experience

FleishmanHillard • DDB Remedy • Philips • Bupa UK • Progressive Content • NatWest/RBS • The Economist Intelligence Unit (EIU) • John Brown Media • Tomorrow People • Genetic Digital • Further • Alivia Swiss Health • Curated Digital • Unify/Siemens • Story Worldwide • Mundipharma •

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© 2019 Lorena Tonarelli, M.Sc. B.Sc. (Hons)