Lorena Tonarelli M.Sc.

FREELANCE MEDICAL WRITER, COPYWRITER, JOURNALIST

 

Senior Market Access & Med Comms Consultant

Medical Value Communication Specialist

Medical Copywriting and Content Marketing

Lorena helps you build a lasting relationship with your audience, through relevant information that keeps it engaged, while generating new interest in your brand. She is experienced in creating material that effectively communicates the medical value of a product, technology, solution or service.

Specialties

White papers, Advertorials, e-Guides, Marketing blogs, Case studies, Patient information, Sales aids, Leave pieces, Press releases, News content, Website content, and Review of existing content marketing material to ensure compliance with advertorial guidelines.

Skills

Experienced in market research and brand message development • Can help medical and non-medical firms introduce or establish their brand into the healthcare market • Specialises in developing material supporting the launch and market uptake of a pharmaceutical product, technology, solution or service.

Clients

FleishmanHillard, DDB Remedy, Philips, Bupa UK, Progressive Content, NatWest, The Economist Intelligence Unit (EIU), John Brown Media, Tomorrow People, Genetic Digital, Alivia Swiss Health, Curated Digital, Unify/Siemens and Story Worldwide.

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© 2018 Lorena Tonarelli, M.Sc. B.Sc. (Hons)