Lorena Tonarelli M.Sc.
MEDICAL WRITER, COPYWRITER, JOURNALIST
Senior Market Access & Med Comms Consultant
Medical Value Communication Specialist
Lorena is experienced in creating material that effectively communicates the medical value of a product, technology, solution or service, helping you build a lasting relationship with your audience, through material that keeps it engaged while generating new interest in your brand.
White papers • Advertorials • Commercial features • Press releases • News content • e-Guides • Marketing blogs • Case studies • Patient information • Sales aids • Interactive visual aids • Leave pieces • Infographic posters • Website content • Material for congresses • Review of existing content marketing/copywriting material to ensure compliance with advertorial guidelines.
Experienced in market research and brand message development • Can help medical and non-medical firms introduce or establish their brand into the healthcare market • Specialises in developing material supporting the launch and market uptake of a pharmaceutical product, technology, solution or service.