Lorena creates strategically-crafted content that helps you build a lasting relationship with your target audience, through relevant information that keeps it engaged, while generating new interest in your brand. She works with marketing agencies, producing medical-related content for healthcare consultancies, pharmaceutical companies, insurance and investment organisations, banks and software firms.
In the areas of branding and strategic advertising, Lorena's work includes B2B and B2C content, white papers, advertorials/commercial features, e-guides, marketing blogs and case studies. She also reviews existing content marketing material to ensure compliance with advertorial guidelines, and can assist with the distribution of press releases, news and other content. Read more
FleishmanHillard • Philips • Bupa • NatWest • The Economist • John Brown Media • Tomorrow People • Genetic Digital • Alivia Health • Curated Digital • Unify/Siemens