Medical Copywriting and Content Marketing
With over a decade of experience in creating branding and strategic advertising content, Lorena helps you build a lasting relationship with your audience - through relevant information that keeps it engaged - while generating new interest in your brand. She is experienced in creating material that effectively communicates the medical value of a product.
White papers • Advertorials • e-Guides • Marketing blogs • Case studies • Patient information • Sales aids • Leave pieces • Press releases • News content • Review of existing content marketing material to ensure compliance with advertorial guidelines
Experienced in market research and brand message development • Can help medical and non-medical companies introduce or establish their brand into the healthcare market • Specialises in developing material supporting the launch and market uptake of a pharmaceutical or medical technology product
FleishmanHillard • DDB Remedy • Philips • Bupa • NatWest • The Economist • John Brown Media • Tomorrow People • Genetic Digital • Alivia Swiss Health • Curated Digital • Unify/Siemens • Story Worldwide