LORENA TONARELLI, MSc

Freelance Medical Writer

Senior consultant in medical communications,

medical education, and market access/HEOR

VALUE STRATEGY & COMMUNICATION SPECIALIST

Global value dossiers | reimbursement dossiers | AMCP dossiers | GVD supplements | value message development & testing | value story and proposition | objection handlers | interpretation and presentation (as text and graphically) of clinical, BMI, CE, RWE and PRO data | HEOR journal manuscripts and conference abstracts and posters | core value slide decks | project proposals |

Assisting with the full range of market access deliverables and activities, from reviewing the literature and evaluating clinical, real-world, and economic evidence to the development, testing and refining of value messages and proposition and the writing of GVDs, GRDs, and AMCP dossiers

• Development of new content, as well as critical review and editing of existing copy
• Critical review of manuscripts and other deliverables to ensure compliance with current standards of reporting of economic assessments (e.g., cost -effectiveness, budget impact) of health interventions
• Advising on best practices for the development of market access material, including payer-oriented value communications, in line with existing requirements
• Providing expert knowledge in Client therapy areas, products and objectives
• Expertise in interpreting and presenting (as text and graphically) budget impact model (BIM) and cost-effectiveness (CE) data, for inclusion in value dossiers and slide decks
• Performing mentoring and senior review tasks