Lorena Tonarelli MSc freelance medical writer

Content Strategy

Advising and providing guidance on content strategy and development ⎸ Content strategy materials and activities aimed at communicating product value and promoting customer, patient, HCP engagement ⎸

Message-oriented medical/scientific copy for print and digital outlets, aimed at building a relationship with the target audience, while generating new interest in the product or brand.

Assessment of existing material, to evaluate their effectiveness in communicating product value ⎸ Optimisation of patient-centric communication, content and acivities ⎸ Content design optimisation for enhanced user experience ⎸ 

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© 2023 Lorena Tonarelli, M.Sc. B.Sc. (Hons)