Lorena Tonarelli, MSc

FREELANCE MEDICAL WRITER

VALUE STRATEGY & COMMUNICATION SPECIALIST

• Advising and providing guidance on content strategy and development
• Content and design optimization for enhanced user experience
• Content strategy materials and activities aimed at communicating product value and promoting customer engagement
• Message-oriented medical/scientific copy for print and digital outlets, aimed at building a relationship with the target audience (e.g., patients, healthcare professionals, customers), while generating new interest in the product or brand
• Assessment of existing material to evaluate their effectiveness in communicating the medical value of a product, device or service
• Optimization of patient-centric communication, content and activities