Lorena Tonarelli, MSc

FREELANCE MEDICAL WRITER

VALUE STRATEGY & COMMUNICATION SPECIALIST

  • Advising and providing guidance on content strategy and development
  • Content and design optimization for enhanced user experience
  • Content strategy materials and activities aimed at communicating product value and promoting customer engagement
  • Message-oriented medical/scientific copy for print and digital outlets, aimed at building a relationship with the target audience (e.g., patients, healthcare professionals, customers), while generating new interest in the product or brand
  • Assessment of existing material to evaluate their effectiveness in communicating the medical value of a product, device or service
  • Optimization of patient-centric communication, content and activities
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© 2022 Lorena Tonarelli, M.Sc. B.Sc. (Hons)