Lorena Tonarelli MSc ⎮ freelance medical writer
VALUE COMMUNICATION SPECIALIST
Specialities
MA/HEOR and HTAs
GVDs, value messages, value stories/propositions, core value slide decks, HEOR deliverables (manuscripts, abstracts, posters), SLRs and HTA submission documents
Value
Strategy
Identification of clinical, RW, economic and PRO evidence supportive of product value; evidence gap analyses; treatment, payer, competitor landscape analyses
Content
Strategy
Advising on message-oriented medical/scientific copy aimed at communicating product value and promoting customer, patient, HCP engagement
Med Comms and Clinical
Journal manuscripts, conference abstracts and posters, slide decks, advisory board meetings, symposium reviews, clinical summaries, clinical study reports
Medical
Education
Educational modules and programmes, workshops, masterclasses, train-the-trainers, webinars, scientific platforms, CME articles, digital learning and infographics
Medical Copywriting
B2B/B2C copy, product support materials, content marketing, detail aids, leave pieces, white papers, commercial features, advertorials, digital content, website copy
Extensive portfolio covering a broad range of therapy areas
Print